I’ve spent 3+ years running social media and ads for fashion, retail and sports brands in Egypt and the UAE. I plan the posts, make the Reels, run the campaigns, then do more of what works. My Reels have passed 2M views, and one of them reached 1.3M on its own. I also use AI to put new collections on models without booking a shoot.
Reach, growth and experience from the accounts I’ve run.
Total Reel views
Views on a single Reel
Brand visibility, Sport Support Club
Years in digital marketing
Screenshots of real Reels I made, with the view counts as Instagram shows them. Tap a screenshot to enlarge it.
Product details, lookbooks, store walk-throughs and brand films for fashion brands. Each one plays muted as you scroll. Tap any Reel to watch it with sound.
In-house roles and freelance media buying for brands in fashion, retail and sports.
From the first content calendar to the last optimization on a live campaign.
Meta, TikTok and Google campaigns with clear targeting, A/B tests and budgets that go where they convert.
Content calendars, scheduling, community replies and monthly growth reporting.
AI-generated videos, model and outfit transformations, and campaign visuals without a full shoot.
Brand-aligned content pillars and formats built for Instagram, Facebook, Snapchat and TikTok.
Reels, edits, photography and graphic design that keep a brand looking consistent.
A Computer Science background in HTML, CSS and JavaScript for landing pages and store setups.
I use AI tools to produce fashion content that would normally need a studio, models and a full production day.
Campaign photos and videos I produced with AI for HERA and Angel, two Cairo formal-wear brands. No studio, no shoot day. Tap any piece to view it full size.
Social and campaign designs I made for Sport Support Club in Abu Dhabi: camp launches, match days, teasers and partner announcements.
English (Professional) · Arabic (Native)
Modern Academy, Cairo · 2017–2021 · GPA 3.3
Certification
Certification